Google’s Project Loon is an effort to develop high-altitude balloons that can bring Internet connectivity to remote areas. The technology has been tested over the past couple of years, but not at scale. Rama, a quasi–public company controlled by venture capitalist Chamath Palihapitiya [who runs Silicon Valley venture firm Social Capital] and the Sri Lankan government, aims to do just that. Google sent the first Loon balloon above Sri Lanka in February 2016, and the government says it’s working with the company to blanket the country with coverage from another dozen. …Under a deal Palihapitiya negotiated, Google is leading the Loon launches, development, and maintenance, and Rama will run the software to control access to the balloons’ Internet connections and handle billing. People will still pay local operators for data, and carriers will pay Rama an as-yet-undisclosed fee to help ferry traffic.
The Loon fleet could offer a cheaper alternative to undersea Internet cables, which pass through the regional choke points of Singapore and Hong Kong. Carriers in developing Asian and South American nations pay more than 10 times the bandwidth prices their European and U.S. counterparts do, researcher TeleGeography estimates. (The median wholesale price for a monthly 10-gigabit-per-second connection in Los Angeles or Frankfurt is $1; in Mumbai, it’s $15.) Sri Lanka’s data use is growing 45 percent a year and will likely do so for the next decade, the United Nations estimates.
Excerpts from A Would Be Wi-Fi Paradise, Bloomberg Business Week, Mar. 27, 2016