In July 2011, the Nigerian government unveiled plans to make telecommunications companies dedicate toll-free phone lines so civilians could report Boko Haram activity. Months later, insurgent spokesman Abu Qaqa threatened to attack service providers and Nigeria Communication Commission (NCC) offices.
Eight months later, Boko Haram made good on Qaqa’s threat. The militant group launched a two-day attack on telecommunications towers belonging to several providers in five cities: Bauchi, Gombe, Kano, Maiduguri and Potiskum…. Institute for Security Studies (ISS) researcher Omar S. Mahmood told ADF …’it’s a pretty powerful message if Boko Haram comes out and says, ‘I’m going to attack X because of this,’ and then they go out and they do it,” Mahmood said. “It just serves to make their next warning even more intimidating and effective.”
Mahmood, in his March 2017 paper for the ISS titled “More than propaganda: A review of Boko Haram’s public messages,” showed that a significant number of Boko Haram messages between 2010 and 2016 issued warnings and threatened violence. In fact, warnings and threats constitute the second-most-common theme of the group’s messaging out of the 145 messages studied…
Boko Haram demonstrated this tendency further in its threat against schools. In January 2012, Shekau complained publicly about alleged mistreatment of Islamic schools and students, and he threatened to launch attacks. Again, Boko Haram followed through. From January to early March 2012, militants destroyed at least a dozen schools in the Maiduguri region of Borno State…
Ties between messaging and attacks also can be seen in Boko Haram’s assault on Nigerian media and the nation’s oil industry. As Qaqa complained that the media misrepresented Boko Haram, insurgents bombed This Daynewspaper offices in Abuja and Kaduna in April 2012…In June 2014, a suicide bomber detonated a bomb outside a Lagos oil refinery.
Boko Haram’s highest-profile action is the kidnapping of 276 Chibok schoolgirls in 2014. On April 14, militants attacked a boarding school in Chibok, Borno State, in the middle of the night. Insurgents raided dormitories, loaded girls into trucks and drove away. Some girls jumped into bushes as trucks rushed away, leaving 219 children held captive. The atrocity drew worldwide condemnation and parallels a long-standing grievance of Boko Haram: the desire for the release of incarcerated members.
In October 2016, after months of negotiations, Boko Haram released 21 of the Chibok girls in exchange for a monetary ransom, Daily Trust reported. In May 2017, insurgents swapped another 82 of the girls for five militant leaders.
The 2015 ISIS alignment was the beginning of big changes in messaging for Boko Haram…Boko Haram’s most powerful period was from 2013 to 2015, when it was capturing and holding territory, and dealing setbacks to military forces. By late 2015 and through 2017, Nigerian and regional military assaults began to take their toll on Boko Haram…
In August 2016, Boko Haram split into two factions: One is led by pugnacious spokesman Shekau; the other by Abu Musab al-Barnawi, ISIS’ choice for leader….The split also has left al-Barnawi’s ISIS-aligned faction the clear winner in terms of potential longevity and lethality, Mahmood said. Shekau’s wing is just trying to survive, but it still uses ISIS logos in messages.
Excerpts from From Message to Mayhem, A Study of Boko Haram’s Public Communications Can Offer Hints About Its Strategy, Africa Defense Forum, Mar. 2018